Corporate social responsibility
Contents, products and services are our responsibility. We share what we see with millions of people every day and help people access and understand the world. Our employees are at the heart of our responsibility and we want to do business responsibly. What does this mean in practice? Get our responsibility – read the corporate responsibility report 2014!
Producing reliable, creative, high quality contents and services for readers, viewers, users and learners in all ages is something we at Sanoma are proud about. Delivering the content in one’s own language, with respect to the local culture, is in the core of our business.
Our approach
A responsible attitude towards society forms an integral part of Sanoma’s general business principles. We strongly believe that long-term success can only be secured by economically, environmentally and socially responsible operations. We are responsible to our employees, customers, investors and other stakeholders for the consequences of our actions.
We wish to involve and activate people with the things that matter to them in order to listen and learn. Wide-ranging materiality assessment of Sanoma’s corporate responsibility was carried out together with our personnel and customers, investors, partners and peers to find out about their views on Sanoma’s corporate social responsibility and the issues we should focus on.
Targeted and open surveys, management interviews and review of the media sector’s responsibility issues gave us valuable and fresh viewpoints.
The two most important aspects for our stakeholders are freedom of speech and editorial integrity. Altogether about 200 people took part in the review, conducted together with external corporate social responsibility experts. The results of the materiality assessment are shown below:
| People | Responsible business | Economy & society | Environment |
|---|---|---|---|
|
Taking good care of our employees and freelancers Personnel skills development and training |
Editorial integrity Freedom of speech Responsible advertising |
Economic impact on society Promoting local languages and cultures Partnerships with charities and NGOs |
Responsible paper procurement and use Certified environmental management systems Tracking and reducing environmental impacts caused by our own business operations |